On July 17, a team of TU school of Humanities conducted a field investigation in Yan'en Village, Yongquan town, Linhai city. The Village has beautiful landscape and enjoys profound humanistic connotations, with Nanping Mountain on the east and the thousand-year-old Yan’en Temple on the west.

Yanen Village is a planting base for high-quality Yongquan orange. It boasts a total planting area of over 576 acre and has formed the agriculture industry with its characteristics largely based on orange.

To better understand the conditions of the village, the team contacted the village secretory Feng Yixin. He introduced to the team the overview of the village and its industry, and mentioned the greatest challenge confronting them is transportation. Each November is the peak season for orange sales. Although Yan’en villagers have built on-line selling channels via livestreaming ways including Douyin and Wechat, the fruit is prong to collision and extrusion when roughly transported, which led to degradation and consequently undermining the brand reputation.

The team members have a better understanding of the village through the research: despite a mature system integrating planting with marketing it has established, it still adopts a rough economy mode as a whole.

In order to have further information about the industry and develop digital economy more tailored to Yan’en, the team came to China Orange Museum and the Orange Town in Huangyan district,Taizhou city. During the visit, the team members got to know its origin and progress, and generated new ideas regarding how to integrate orange industry with digitalized economy.

After the field research on the two places, the project team designed a corresponding digitalized economic development approach based on the actual situations of the village, aiming to inject vitality to the economic development of Yan'en.