TU’s Institute of Culture and Tourism wins Outstanding Social Science Research Award from the Ministry of Culture and Tourism-Taizhou University

The Ministry of Culture and Tourism of the People’s Republic of China announced the winners of the “Outstanding Social Science Research Awards of the Ministry of Culture and Tourism (2021-2023)”. A total of 15 outstanding scientific research project achievements, 25 outstanding industry think tank achievements, and 10 outstanding journal topics were selected. The research report titled “Promoting Common Prosperity in People’s Spiritual Life” completed by the culture and tourism research team led by Prof. Cui Fengjun, Dean of the Institute of Culture and Tourism at Taizhou University, was honored as an outstanding piece of industry think tank achievement.

With funding from key research projects commissioned by the Department of Culture and Tourism of Zhejiang Province and a special project under the Zhejiang Provincial Social Science Planning Program on “Research and Interpretation of the Spirit of the 15th Provincial Party Congress”, the research group, centered at the Institute of Culture and Tourism of Taizhou University, integrated the strengths of disciplines and researchers from the School of Business, the School of Marxism, the School of Humanities, and the School of Foreign Languages of Taizhou University. They constructed the scientific connotation, internal logic, theoretical dimensions, and evaluation indicators of spiritual prosperity. Through a large-sample survey with random sampling of over 20,000 residents across the province, they conducted groundbreaking research on the topic of “Promoting Common Prosperity in People’s Spiritual Life”, yielding a series of academic achievements that are both theoretically profound and practically relevant. These achievements vividly interpret the profound connotations emphasized by General Secretary Xi Jinping, namely, “Common prosperity in terms of both material and spiritual prosperity for the people” and “China’s modernization as a coordinated modernization of material and spiritual civilizations”, effectively advancing the theoretical research on Zhejiang’s “two leading initiatives”.